原本想买这本书,但没信心读科学的东西,请教诸位。
- Re: 请诸位谈谈critical massposted on 05/17/2007
在书店里翻翻似乎蛮有意思。到亚马逊上看诸位评论,觉得还不到值得浪费的地步。 - posted on 05/19/2007
how about "tipping point"? just finished the first 2 chapters. It makes sense to me.
^^^^^^^^
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan --This text refers to the Hardcover edition. - Re: 请诸位谈谈critical massposted on 05/20/2007
maya wrote:Loved this book. But love this one more: "Blink: The Power of Thinking Without Thinking" (2005).
how about "tipping point"? just finished the first 2 chapters. It makes sense to me.
- Re: 请诸位谈谈critical massposted on 05/20/2007
"Critical Mass" as often used in Corporate America is a cliche relied upon by the incompetent bureaucrats to justify layoffs, downsizes or refusal to grow truly critical functions. This phrase, along with others such as" paradigm shift" and "added value", is a laughing stock of a failing and dying corporate culture in the 21st century.
- posted on 05/21/2007
rzp wrote:
maya wrote:Loved this book. But love this one more: "Blink: The Power of Thinking Without Thinking" (2005).
how about "tipping point"? just finished the first 2 chapters. It makes sense to me.
这两本书都畅销许久了,但我没有看。标题越有趣,我就越怀疑内容的扎实性。还要查查作者背景如何,有无科研资历。还要参考科学界known quality的评论。
我对心理学中对思考的研究一向很注意。我不相信他能讲出点我不知道但又很确实的东西。
Blink 出来后,有位评论者揶揄道,要找这类眨眼睛不思考的
思考的例子很好找:小布什就是典型。;)
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